framing no

As a sales professional, I learned early in my career that a "no" is just not today. It is an opportunity to uncover more and eventually find a solution that works for your customer.

Lately, I've started to look at "no" in different ways. Maybe "no" is a gift. Maybe it is the answer that stops you from working with a customer that isn't a good fit.

I think the bigger thing is accepting that "no" is not bad. Whether you take my first frame or second or even a different frame all together, no is just another word in an arsenal of answers that should not have a negative connotation.