calls to action

Calls to action are talked about a LOT in marketing and especially in digital/online marketing. What about calls to action in sales?

In sales, calls to action are more often than not thought of as in terms of the close. But, that is short sighted.

A call to action can be having your prospect share important information with you. Their act of sharing meaningful information can be the difference between a sale down the road and never getting there.

Try some of these:
🔹 What is stopping you from moving forward with us?
🔹 What will move this decision to a priority position in your mind?
🔹 When would be the right time to follow back up with you?
🔹 If there was something I could do today to add value in your business, what would it be?