creating engaging content

A major debate sparked from a tweet about using mayo in coffee? 🤪

🔎 Both mayo and coffee are common items that are universally understood.
🔎 People have strong opinions when it comes to food.
🔎 Things that are out of the ordinary or strange can really draw people in.

How can we apply this in a meaningful way as it relates to creating engaging content?

🔹 Find shared understanding in your audience that is relatable.
🔹 Think about what your audience feels strongly about and share your thoughts on these topics.
🔹 Find ways to think differently about topics. Surprise your audience with the unexpected way of looking at a subject.