expectations & clients

“I’m not in this world to live up to your expectations and you’re not in this world to live up to mine.” ~Bruce Lee

Hmmm...true Bruce in the personal sense.

But when we are talking about business and the client relationship, that is a different story. Trust me!!!

Expectations...
Expectations...
Expectations...

When they are in alignment, there is harmony.
When they are not, there is conflict.
When they are never discussed, trouble awaits on the horizon.

The biggest mistake you can make as a sales professional is to not set clear expectations with clients. If you don't you will have many if not all of the following outcomes:
Mismatch between what the client wants and what they get
A client that wants more than you can give
Destruction of the relationship
Ultimate loss of the client

So what can you do? Make sure along the way that you are exploring expectations that your clients have and also laying clear expectations of what you can deliver. If your expectations are not in alignment, the answer may be that the client is not a good fit for you and your business. Not every client is meant to be your client.