don’t say too much

Sometimes what you don't say is more powerful than what you do.

This is very important when you think about your personal brand.

When you are trying to create consistent, meaningful content. It can be daunting and it can become attractive to consider sharing things that are off topic. I caution you against this.

If you want people to remember you, you need to have core focused areas that you discuss on an ongoing basis. Attention spans are short. When you grab attention, make sure it is on something you want to be remembered for. If you do this consistently, you will become memorable in a meaningful way.