opinions matter

Everyone has an opinion, but what matters is whose opinion matters to you.

Let's break that down.

Anything you want to sell and/or market needs to be dialed into and honed appropriately for the target audience. The more targeted, the more effective and the more likely that the message will resonate and end in the desired outcome.

I'm not writing anything that hasn't been said before. But, what I find is that all too often we get stuck in our own echo chambers. We know our product and/or service best. We've been talking to our customers. We think we know what they want.

This is the problem.

Get out from behind the computer and talk to your true target audience. Talk to them and listen closely. IT IS ALL ABOUT THEM!