i love cold sales calls

I LOVE cold sales calls!

I know what you’re thinking....you’re thinking I’m crazy.

But I’m actually quite serious.

For me I’ve loved puzzles since the time I was a little girl. As I got older I did more and more complex ones and that challenge has always thrilled me.

Cold sales calls are the best puzzles of all.

🔹 You start by gathering as much information as possible about the person you are trying to reach. These are all your puzzle pieces.
🔹 Then you plan your engagement strategy. This is where you are arranging and setting a frame in place.
🔹 Now is where the real work begins. When you’ve reached the person, you need to get to know them on a real level. I mean creating an AUTHENTIC relationship. You are getting all the pieces together to create a full picture.
🔹 The last part is putting all the pieces together in order to add value with your product or service.

The authentic relationship piece of cold calling is the most important. This is not a sprint.

I’ll be sharing my micro experience approach in a future post as a strategy for achieving that authentic relationship.