you’re not a pest

There is a fine line between pestering and being thorough when it comes to prospecting. Far too often, much to your surprise, you haven't followed up nearly enough to stop attempting pursuit.

It takes an average of 8 interactions to secure a meeting with a prospect.

The truth is that absolutely everyone is busy.

The truth is also that you have to earn an interaction.

Earning an interaction takes not only diligent attempts on a continual basis, but it also involves making sure those attempts are varied and value add for the recipient.

Some suggestions / best practices:
🔹 Establish what your cadence will be for follow up. You will want to define your process ahead of time and stick to it.
🔹 Keep diligent notes in a CRM so that you don't loose any details you learn along the way about your prospect.
🔹 Remain patient and positively persistent.
🔹 Reevaluate your process on a regular basis. It is always good to take stock in your progress, your performance and where you can improve and learn along the way.