perfect prescription

People buy from people they like.

People buy from brands that they relate to.

People buy from companies they trust.

These three points are the perfect prescription for sales success. Whether you have a product or service, are a large company, startup, SMB, or independent consultant here's your prescription:
1. Be likable.
2. Build a relatable brand for your laser focused target customer.
3. Develop trust through a long term mindset.

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the p principles

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